BRANDING

is the craft that connects the mission, vision, and purpose of the brand with its customer.

Engineering a relationship with the customer is a delicate art form. Trust, confidence, affinity, familiarity, and beauty are all essential to consider. The infusion of these elements that make or support buying decisions can be the difference between success and failure. From food and beverage, financial institutions, consumer packaged goods, electronics, and more, Affirm Digital has been the architect of brands large and small.

We focus on growth from any stage of the company lifecycle. Whether startup or corporate spin-off, new product release, or enterprise refresh.

CAMPAIGNS

Convert Your Target Audience.

Great advertising marries the message, medium, and target. It’s a mathematical formula that can be modeled, properly planned, and supercharged with brilliant creative work. We focus on the math first, build out comprehensive plans, underpin sound deployment strategies, measure with analytics, and craft disruption together.

Creativity is great. Results are BETTER.

GRAPHIC DESIGN SERVICES

Your Brands Visual Message.

Quality graphic design is necessary for all successful businesses. From a logo that reflects a company’s values to a fully branded campaign; Graphic Design professionals are needed to ensure your look and feel are cohesive throughout all digital touch points and are cohesive to the vision of the company.

Reason for high quality Graphic Design Services:

• 90% of all information transmitted to the brain is visual
• Quality design = perception of quality products or services
  Infographics are shared 3x more on social media
• Communicates complicated topics or ideas in a visual way
  Visuals are processed 60,000x faster than text
• Visual appeal can be assessed in about 50 milliseconds
• Visual appeal is the #1 factor that affects purchasing
• A picture is worth a thousand words

Graphic design communicates ideas or messages in a visual way. It can be used by any type of industry to convey complicated information in a digestible manner. According to The American Institute of Graphic Arts, “Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and layout techniques, Graphic Designers use typography, pictures and other elements to meet a clients specific needs and focus on the logic of displaying elements to optimize the consumer experience”.

Before you sell any product or service, people have to buy what you’re saying visually. Whether we are engaging with a startup or rebranding an established company, we understand the many challenges that come with creating and tending to these core identities.

A brand is not just the logo and tagline it was in the past, and Graphic Design isn’t just placing a label on something and hoping people will like it. Today, brands are an ongoing story featuring employees, customers, fans, social communities and more. Anyone who ‘buys in’ is a part of that company’s brand, and designed perception. Our job is to create visual accompaniments that serve our client’s campaign goals across multiple touchpoints, both digital and print.

Never has a deep understanding of the audience been so pivotal to a brand’s success!

Today’s branding and messaging opportunities are endless. It is one of our favorite client challenges to solve here at Social SEO, because when it’s done right — watching client success unfold is our greatest reward.